Patrick M. Coyle

EvoText is creating the next generation of lesson creation and curriculum building with Ogment. This application provides teachers and educators with the ability to upload their own content, or incorporate any content found on the web -- images, articles, videos, etc. -- and create their own lesson and presentation.

Shown here is the user flow for creating a new lesson, which utilizes a drag and drop outline motif to make it easy for users of all tech abilities.  It allows the user to create differentiated versions of their lessons, in which they can tweak content or questions based on the skills levels of a class, or subset of a class.

The Presentation mode in Ogment is what students will see when teachers present their lessons.  It offers several visual themes with which teachers can skin their presentations.

Each of these themes should exude some personality while not overshadowing the main focal point: the content.

Here is one such theme, with examples of how different question types and content elements would appear.

To create a web-enabled version of their Big Ideas Math texts, EvoText created a new application that allows teachers and administrators to create assignments, quizzes and tests.

The designs shown here are basic flow for how a teacher creates an assignment and then schedules it for release;

1.  Choose a class and a text

2.  Choose problems for the assignment

3. Choose which students will receive the assignment.

4. Set the release date and the due date

5.  Add it to the schedule

Given the wide variety of hardware at use in the educational system, this application needs to work on laptops, desktops, as well as tablets.  The user base has a varying level of technical abilities, too, so I designed the app with large buttons that are both easy to read, and easy to click with a finger or mouse.

When taking a test, quiz or doing homework, students use the same interface, with slight differences; for homework, there are options for Help, in the form of videos and PDF lessons, and even live chat with tutors.

The object of this design was to get out of the user's way, and let them focus on the question at hand, rather than how to use the interface.

The Big Ideas Math application is used primarily by Teachers and Students.  But there is also a user base at the School District level, where administrators need to grant permissions to users, create classes, enter new students (if the info is not provided by a third party), and run reports to show school and district progress.

The wireframes seen here are the skeleton and basic flow for what EvoText created as the administrative tool that allows users to quickly find a Big Ideas Math user ir class and edit data or create a report with ease.

TripAdvisor's desktop website was fully redesigned twice in my tenure, with 100's of other tests and smaller tweaks along the way. The site has a requirements list longer than my arm, so juggling business and user goals is a tightrope act.

The product you see here (circa 2013) was live in 29 countries and 21 languages. It received 200 million monthly unique visitors, and contained over 100 million reviews and opinions.

Goals: engagement, conversion, re-engagement, and contribution.

TripAdvisor tests the hell out of everything.  They pool test wholesale layout changes and test button treatment down to the slightest pixel variation. It pays off;  the site increases revenue, engagement, and contributions every year.

Nearly 30 million organic downloads to date.

In April of 2013, Samsung pre-installed a custom version of the TripAdvisor redesigned app on the Samsung GALAXY S 4.

I'm not privvy to the current install base since I'm no longer with the company, but some simple math tells me it's a lot more than 30 mil these days.

Leaf's intuitive POS app runs on the Android platform on a custom 7-inch tablet.  The screens you see here are the result of prototyping, usability testing, and many, many, iterations of UI design.

The TripAdvisor tablet app is in a constant state of evolution as tablet usage continues to grow.  Shown here is the latest iOS tablet app,

SeatGuru is an invaluable service for frequent fliers.  It has seatmaps of nearly every plane flown by all global airlines, showing the best and the worst places to sit.  Seats can be accompanied by comments by travelers as well as tips and photos so you can find just the right seat for your trip.​

​In addition to that, we added in a flight status tool and the TripAdvisor Flights meta search tool.  It's the all-in-one flights app for the savvy traveler.

TripAdvisor's brand leans heavily on wish fulfillment.  Copy is generally kept to a minimum, allowing the visuals to do the talking. Most travel related magazines or websites will use luscious photos of ideal travel locations around the world; places people would like to go.  For many of the campaigns seen here, we chose photos that evoke the wonderful feeling of being on a trip or vacation; moments during a trip that the viewer is already vicariously taking.

Leaf had outgrown it's brand and identity.  We needed something fresher, friendlier, a direction that would differentiate us from the competition. Working with Red Antler in New York City, we developed an entirely new brand and visual identity and rolled it out over all consumer touchpoints.

The story behind the logo

The Leaf Mobile POS system enables store owners to connect directly with their customers, making moments that will be remembered and built upon. This connection is reflected in the logotype; how the letterforms flow together represents the ease and seamlessness with which Leaf fits into your business and streamlines customer interactions.

Aren’t leaves supposed to be green?

Our new color palette is bright and friendly, and separates us from many of our competitors who use green—as we used to. Our new colors offer more variety, more balance, and varying levels of intensity than our previous color set. This adds up to more visual interest, and when balanced with lots of white space, gives the brand a more open, vivacious feel.

Photography focusing on connections

Our new, customized photography focuses on the interactions between small merchants and their customers—the most important connection point for business owners. The photographs feature some merchants who love using Leaf POS, and volunteered to participate in our rebrand.

These new visuals flow from our corporate web site to our LeafBusiness back office tools to the Tablet POS app—delivering a cohesive, impactful, consistent brand experience.

TripAdvisor's biggest PR and Marketing campaign is Traveler's Choice, a list of the finest hotels, restaurants, attractions, and destinations around the world, as voted by TripAdvisor travelers.

We do one Traveler's Choice category per month, and we support it with landing pages, homepage and other site promos, custom emails, and banners -- all localized to our 29 points of sales in 21 languages. This campaign is highlighted and featured on television shows, print media, and travels sites around the world.

Traveler's Choice also branches out of the digital realm into lobbies and storefronts with stickers and plaques for permanent brand placement in front of thousands of travelers worldwide.

This is an array of print ads, online banners, pop-up windows, infographics, and greeting card designs created for TripAdvisor.

I worked on a variety of video and animated projects over the years, mostly in the role of Producer.

The examples seen here were created with the help of some very talented filmmakers who directed, recorded, and edited the pieces.

My contributions include script writing, art direction, and shoot coordination (sometimes in foreign countries).

Here's a selection logos and brand identities I've developed over the years, some for clients and some for my own companies/projects.

Actionopolis is a publishing company that I co-founded with my business partner, Shannon Eric Denton.

We brainstormed ideas for illustrated novels for boys aged 9-12, and then collaborated with professional artists and writers from the film, animation and comic book industries.

The result was a line of 7 printed and over 30 digital books.

For the print editions, I designed the visual system for the book line, and layed out each book, down to the last pixel.

After hitting some setbacks in the sales and distributions of our printed illustrated novels, my publishing partner and I shifted our focus to ebooks.

Displayed here are a selection of more than 30 ebooks we have published in the last 5 years. 

The illustrations were created by a variety of extremely talented artists whose day jobs are in film, animation, comic books, or video games.

I created the visual systems for our entire ebook line, and the custom logotype work for the work displayed here.

Though my career has been focused on design and branding, my formal training was as an illustrator.

This has come in handy from time to time, as I've done some spot illustrations and storyboards for clients.

My creative approach to projects is still informed by the way I was trained.  I still start in my sketchbook before getting on a screen.