Art Director, UI/UX Design, EvoText Inc.

Burlington, MA     |     February  2015 – Present

Create intuitive, user-centric UI/UX experiences for EvoText clients, which include several of the largest educational publishers and curriculum creators in the United States.  Create online applications that include interactive text books, tests, quizzes, lessons, etc., which are used by thousands of school districts across the country.

Clients include:

  • College Board 
  • Big Ideas Math
  • Algebra Nation


VP Brand Experience, Leaf

Cambridge, MA     |     October 2013 – December 2014

Lead and directed UX and Marketing Design teams.  Lead a team of UX designers, front-end developers, copywriters, graphic designers and video producers to create and market an Android-based mobile point-of-sale solution. Designed, tested, and refined the interface for Leaf's custom tablet software.  Designed and optimized Leaf's cloud-based business management tool based on user profiles.  Created the architecture and design for Leaf's marketing website, which was optimized for SEO, SEM and building the company’s sales funnel.

Team: 9 of various roles


  • Design, test, and refine the interface for Leaf's custom tablet software
  • Design and optimize Leaf's cloud-baed business management tool
  • Architecture, design, and optimization of Leaf's marketing website
  • Creation of hundreds of online help videos, as well as sales and marketing videos
  • Visual rebranding of the company


Creative Director, TripAdvisor

Newton, MA     |     March 2007 – September 2013

Built team from 2 to 12 full-time designers, and manage several freelancers and vendors.  Lead visual development of all consumer brand touchpoints for the world’s largest travel website, including design and optimization of international websites, mobile and tablet apps, social apps, and all consumer-facing marketing campaigns. Work with copy and usability teams to create the best possible user experience across all platforms.

Team: 12 designers


  • Website design for 29 countries and 21 languages, with traffic of 60 million unique visitors per month
  • Mobile web, smartphone and tablet apps (over 20 million app installs)
  • UX and visual design for TripAdvisor social applications on Facebook
  • CRM and email campaigns
  • Online & offline brand campaigns
  • Video production for YouTube marketing
  • Support Sales & Sponsorships
  • Brand development, documentation and enforcement


Art Director, Molecular

Watertown, MA     |     April 2003 – October 2006

Digital design consultant, creating intuitive user experiences for B2B, e-commerce, and marketing web sites, as well as intranets, extranets, and portals.

Clients include:

  • TJ Maxx
  • Home Goods
  • PC Connection
  • Genzyme
  • Knights of Columbus
  • Bank of America
  • Morgan Stanley


Art Director, Lycos

Waltham, MA     |     October 2001 - March 2003

Create Java and Flash based online games, websites, and marketing material.


Team: 7 designers


Websites include:

  • Lycos Kids Zone


Design Director, Razorfish

Boston, MA     |     August 1998 – March 2001

Developed new brands & identity packages for new and established companies. Created highly usable web sites and online applications.

Team: 30 designers

Client include:

  • Hasbro
  • DuPont
  • Charles Schwab
  • Fidelity Investments
  • Legg Mason
  • Astra Zeneca
  • Boston University
  • SAP
  • The Boston Red Sox
  • Nomar Garciaparra




Rochester Institute of Technology
Rochester, NY
BFA, Illustration and Design
May 1993


References available upon request.